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68 views • November 2, 2021

How did Nykaa BEAT Amazon & Flipkart in e-Commerce War? : Business case study

Think School
Think School
Get TickerTape Pro for Free: https://ttape.in/wJeTtVH6Okb This Muhrat Trading you can consider Investing in the following smallcases: House of Tata: https://link.smallcase.com/pYQrU4l3ijb Great Indian Middle Class: https://link.smallcase.com/dTnO4gx2ijb Video Introduction: On October 28, 2021, Nykaa opened its gates for its initial public offering! And as we all know the most fascinating thing about NYKAA is that in spite of delivering 17.1 million orders, in spite of operating 80 offline stores in 40 cities, Nykaa has managed to generate a profit of 62 cr in 2021. And this makes Nykaa one of the very few e-commerce companies that actually made a profit!! So the question is, How did Nykaa achieve profitability in spite of operating at such a huge scale? What are the strategic advantages, Nyaaka has over Myntra and Amazon? Check out Think School's Online courses: 1. Learn how to communicate ideas like us: https://communication.thethinkschool.com/yt 2. Land your dream jobs: https://linkedinmasterclass.thethinkschool.com/yt 3. Create a Perfect Resume in less than 90 minutes: https://www.thethinkschool.in/resume-building-masterclass/ Intro 00:00 Skipping Inventory model explainer 5:15 thumbnail by nethulajangaiah@gmail.com 1. Our Laptop: https://amzn.to/3z66odv 2. Our Mic: https://amzn.to/3liQQyi 3. Camera Stand: https://amzn.to/3z8l3ov 4. Mobile holder for stand: https://amzn.to/3xgCF25 5. Laptop: https://amzn.to/3gMYXRi Join this channel to get access to perks: https://www.youtube.com/channel/UCKZozRVHRYsYHGEyNKuhhdA/join Open and Demat account & start investing: https://zerodha.com/open-account?c=ZMPUJE Study materials: 1. New e-commerce rules in India https://www.reuters.com/article/india-ecommerce-explainer-idINKCN1PP1XS Want to buy the equipment we use? 2. E-commerce market research reports https://drive.google.com/drive/folders/1tsdmHgdMJCPQP3Wy2zU86DQRGXkS00lX?usp=sharing To support our work you can donate here: https://www.instamojo.com/@thinkschool #nykaa #nykaaIPO #falguninayar #makeup #thinkschool
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