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70 views • March 30, 2021

The Genius Marketing Strategy of Marlboro Cigarettes | Business Marketing Case study

Think School
Think School
Want to tell great stories?: https://communication.thethinkschool.com/yt Want to Land your dream job?: https://linkedinmasterclass.thethinkschool.com/yt Want to Make your Perfect Resume? : https://resumemasterclass.thethinkschool.com/yt VIDEO INTRODUCTION: There are some obvious problems with cigarette advertisements. The most obvious one is that, thank God, they are already banned. But hear me out, because it wasn’t always the case. Cigarette advertisements flourished before the 1970s, and producers still had to overcome the fact that cigarettes will eventually kill the customers. Also, brand loyalty in the tobacco industry is extremely high. This makes it nearly impossible to convince a smoker to change to a “better” tobacco brand after he or she has a favored one. No wonder thus, marketing competition in this field was awfully fierce in the 20th century. Succeeding in such a difficult environment requires an outstanding marketing approach. So the winner of the game might be a very good example to learn from. The interesting question is how exactly did Marlboro get out of this advertising game as the biggest winner of the tobacco industry? Check out Think School's Online courses: 1. Learn how to communicate ideas like us with the Communication Masterclass: https://imjo.in/XWyTGQ 2. Land your dream jobs and customers through the LinkedIn Masterclass: https://imjo.in/aFtxrw 3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass: https://imjo.in/2uY4dg Want to buy the equipment we use? Mic: https://amzn.to/2PjDNAP Camera: https://amzn.to/3dMzojh Camera Stand: https://amzn.to/3nidnfp Mobile holder for stand: https://amzn.to/3xgCF25 Follow Think School's on: Telegram group: https://t.me/Thinkschoolers Instagram: https://www.instagram.com/thethinkschool/ Facebook: https://www.facebook.com/thethinkschool #thethinkschool #marlboro #marketing
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