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March 18, 2018
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Italian Bank Looks to Keep Its Customers Sweet by Bringing Pastries to Its Punters
Kuting Feng
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Italy’s top pastry chef, Iginio Massari, opened a shop of sweet delights inside a bank in Milan.
Italian banks are facing thousands of job cuts and need to lose up to a third of their branches.
The branches that survive are redesigned to appeal to a new generation and type of client.
Customers appear to be won over.
Credit: Reuters
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