Zoom to Shift to ‘Partner-Only’ Model in China, Suspend Direct Sales

Zoom Video Communications will shift to a partner-only model in mainland China starting on Aug. 23. On Aug. 3, it announced it will suspend direct sales to all customers in the region. Outsiders speculate that Zoom is preparing for its gradual withdrawal from the Chinese market. Zoom's go-to-market model in China has included direct sales, online subscriptions, and sales through partners. Zoom said that it will only retain a third-party partner sales model.