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STARBUCKS TO OFFER NITRO BREW AT ALL LOCATIONS
Driven by its success, Starbucks announced on Dec.13. to expand their Nitrogen-infused Cold Brew coffee to all U.S. stores by end of 2019 — Great news for Nitro cold brew lovers. This expansion has been a part of the Starbucks’ growth plan along with an expansion of Starbucks delivers in the U.S. and China. While cold drink like cold brew, refresher juice drinks, and ice cappuccino become more popular, the frappuccino sales have dropped down. While millennials have been a big part of the coffee industry closely following differents coffee trends, many of them are becoming more health conscious in recent years. Consumers are looking for more exotic coffees as well as for boutique experience at the coffee shops. As part of the plan to try to reach more customers, Starbucks also announced to bring out more new products, open Roastery stores, and will launches delivers to nearly a quarter of U.S stores with Uber Eats next year.