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November 26, 2021
How KERALA's MARKETING STRATEGY changed Indian Tourism FOREVER? : Tourism Case Study
Think School
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Video Introduction:
Tourism is one of the most neglected industries in India! and what’s more disappointing is that India is one of the most beautiful countries in the world with the most invaluable assets that very few countries have! We have dense and lush green forests, one of the most Bio-diverse ecosystems in the world, we do not have the disadvantage of extreme climatic conditions like Canada, and most importantly, regardless of which month of the year it is, India always has a wonderful destination to serve the tourists! But even then, if you look at the numbers, Even Honk kong, a country that is smaller than Delhi had 55 Million foreign tourists in 2019 whereas India which is more than 2000 times bigger than honk kong had only 17.9 million foreign tourists!
But you know what guys, the small state of Kerela has been doing an incredible job with its tourism project and in the past 20 years, the foreign tourist arrival in Kerala has shot up by 378% going from just 209,000 in 2000 to over a million arrivals in 2019! How ? Let's understand in this video!
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