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starbucks roastery v2
The largest working roastery in Manhattan has just opened its doors. After Seattle, Shanghai, and Milan, this is one of four Starbucks Reserve Roasteries in the world. Each is designed to represent its city. In Manhattan, the pipes on the ceiling represent the subway system. This Roastery cafe covers an area of 23,000 square feet, Allowing people to experience the process of roasting coffee beans at a close distance. Bags of fresh beans go through thin pipes to the roasters, and end up in a big copper cask. When the bars run out of beans, they simply transfer them through the copper pipes. The experience bar allows people to enjoy an up close and personal experience with baristas and craft mixologists. Even if you’re not a coffee fanatic. (Reporter Interaction: Cheers) The three-story Roastery also has an small Arriviamo Bar, the first in the U.S, Inspired by the tradition of Italian aperitivo, And an Italian bakery for savories and sweets. The entire Roastery creates a small food shopping plaza. [Sam Fagar, Starbucks store manager in New York] “it’s an experience. It’s basically an amusement park for coffee, it’s everything I can dream of.” [New Yorker Christina Gemerek] “It’s insane, its unlike any other starbucks, There’s so much going on. It’s a visual experience… It’s not even like a Starbucks, it’s like its own entity It’s really cool.” [New York citizen Mat Chavez] "Oh, it’s amazing. It’s literally the Willy Wonka of coffee. You can literally go in and have some coffee have a martini if you want. Go downstairs and have more coffee.” Chelsea Market’s new neighbor is bringing a new type of buzz to the neighborhood.