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Burger King is testing out an Impossible Whopper. This is why
Vegetarian burgers may finally be getting the recognition they need to go main stream. On Monday Burger King and Silicon Valley startup Impossible Foods announced the roll-out of the Impossible Whopper in 59 stores in and around St. Louis, Missouri.
To mark the launch on April Fool’s day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers instead of meat to customers who marvel that they cannot tell the difference.
"We wanted to make sure we had something that lived up to the expectations of the Whopper," said Burger King's North America presiden