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Beyond its television programming, NTD has distinguished itself for its leading role in the promotion of traditional arts and culture. Every year, NTD organizes and sponsors a range of performances, art exhibits, public forums, and outreach programs. In 2007, NTD launched a new cultural exchange initiative through its Classical Chinese Dance Competition and Vocal Competition, which had quickly expanded to a Global Competition Series in 2008. This cultural platform (including Chinese Classical Dance, Vocal, Chinese Culinary, Traditional Chinese Martial Arts, Violin, Piano, Oil Painting, Photography, and Han Couture Design) not only fosters the cultural exchange between west and east, but also helps people around the world gain further insight into the characteristics of traditional Chinese and Western culture – pure authenticity, goodness, and beauty.