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College of the Ozarks, private Christian school, drops Nike over Kaepernick ad
A Missouri college has announced that it's dropping Nike following the company’s new ad campaign.
The campaign, a rebrand of “Just Do It,” features controversial former football player Colin Kaepernick.
Kaepernick is best known for starting the kneeling protests during the National Anthem in late 2016.
He no longer players in the NFL.
The College of the Ozarks said in a statement that it would "choose its country over company."
The college will no longer permit student-athletes to wear Nike gear, college president Jerry Davis said.
“We believe Nike executives are promoting an attitude of division and disrespect toward America.”
“If Nike is ashamed of America, we are ashamed of them,” he said.